Domain Name Sales
The importance of a quality domain name is no longer in question. Having a subpar online brand hurts your traffic numbers, online credibility, and ultimately reduces your sales and conversion rates. Investing in a quality domain name is one of the single best ways to improve your business performance. In the right hands, a certain domain can create a huge ROI.
Domain Name Consulting
Using our inventory or by utilizing us for our consulting and acquisition services we can get you the domain name you need to super charge your business. You wouldn't put a sign in front of your business made of loose leaf paper and written in magic marker; so make sure you are not doing the equivalent of that digitally. Invest in your business and your success.
Most people understand what a domain name is, but what needs to be defined better is what a domain name does. Technically a domain name is the textual version of a numeric IP address. In laymen terms, a domain name makes it easier to find a website using a browser. If the textual equivalent did not exist, you would have to actually enter in a string of numbers unique to a particular website. Instead a master database attaches the textual version to each numeric address.
The marketing usages are more important. Getting from point A to point B is about directions. Think of a bad domain name as bad directions, and a good domain as an in-dash GPS. Bad domains are hard to navigate and remember. Good domains give your clients a direct route to your product and or services. The ease of communicating your location on the internet, goes beyond the actual website. It occurs in all aspects of directions related to your business. A bad domain gives you a harder email to remember, a difficult name to decipher on a sign, and a confusing address to hear over the radio. A good domain clarifies and cuts through the noise. This noise is your competition, and nothing innately helps eliminate some of that noise better than a brand name that directs your clients to you easier.
Domain name consulting is about assessing your current domain name or names used in your marketing plan. A typical domain consult helps businesses get a current snap shot of their domain or portfolio and measures it against metrics such as type in traffic numbers, memorability, and relevance. We can suggest ways to improve your brand name online and help you acquire a better domain off a short list we create for you.
Brand Identity
Many clients have ask about the next step in enriching their brand beyond the domain name. A complete brand identity creates a universal image that shows your business name on all things; be it paper or digital. We have created relationships with many talented graphic designers who can generate professional level logo and promotional pieces. We can make sure they deliver what you want in a timely manner.
Brand marketing in its most basic form is the ability to tap into a consumer's sensory experience and create a certain feeling and attitude toward your business. Brand identities are the vehicle to create that experience. We help define what you are trying to portray and be known as, and assemble a package of elements to get that message across professionally and clearly.
We would create a custom made set of branding elements. A brand identity would include a custom made logo, business card design, qr code, letterhead design, and social media icons for facebook and twitter.
This branding package allows you to have a uniform presence both for your online marketing efforts such as websites and landing pages, as well as offline marketing efforts such as direct mail marketing.
